1. Formation Background of the Visit Vietnam Platform
In the context of global tourism strongly shifting towards a data-driven operating model, countries with developed tourism industries all consider national digital platforms as part of essential infrastructure. Tourism is no longer just about promoting destinations or selling services, but has become a problem of managing tourist flows, analyzing consumer behavior, and forecasting market trends in real-time.
In Vietnam, tourism has recovered quickly and grown strongly in the post-pandemic period, especially with the number of international visitors. However, the reality shows that tourism data is still scattered at many different levels, from local authorities, businesses to individual service platforms. The lack of a unified data system makes management, coordination, and strategic planning encounter many limitations, while also reducing the operational optimization capabilities of tourism businesses.
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Visit Vietnam launched on December 20, 2025, marking an important step in the digital transformation process of Vietnam's tourism industry based on data.
In that context, the need to build a national tourism platform based on official data, capable of synchronous connection between the State - businesses - tourists, has become urgent. Visit Vietnam was born to meet this requirement, not only serving end-users but also acting as a digital infrastructure platform for the entire tourism industry of Viet Nam in the long term.
2. Visit Vietnam launched on December 20, 2025 - an important milestone for Viet Nam's digital tourism
Visit Vietnam officially launched on December 20, 2025, in the context of Viet Nam promoting national digital transformation and the tourism industry entering a new growth phase, requiring more modern and effective management tools.
At the launch event, Visit Vietnam was not only introduced as a technology platform but also demonstrated its real-time tourism data operation capabilities. Guests could observe and interact with data layers reflecting the tourism situation at many destinations, from market interest levels to tourist behavior signals. This is a key differentiator, showing that Visit Vietnam is built as a living data system, continuously updating and reflecting market movements.
According to the announced orientation, Visit Vietnam is the national tourism e-commerce platform, sponsored by the Vietnamese Government, accompanying the Vietnam National Administration of Tourism and the National Data Association. Sun Group is the unit that develops and directly operates the platform, based on the data infrastructure and technology built by the National Data Association.
The launch of Visit Vietnam on December 20, 2025, carries strategic significance as it marks the shift from traditional tourism approaches to a data-driven management and development model. The platform is expected to help the tourism industry move from passive reaction to proactive forecasting, operational optimization, and enhancement of destination quality.
3. How is Visit Vietnam positioned after its launch?
3.1. National digital tourism e-commerce platform
After Visit Vietnam launched , the platform is primarily positioned as a national tourism e-commerce platform, where businesses can directly introduce products, access markets, and generate revenue in a transparent environment, with State sponsorship and guidance. This helps reduce reliance on international intermediary platforms, while enhancing the position of Vietnamese tourism businesses in the digital space.
3.2. Real-time tourism data platform
Not stopping at its commercial function, Visit Vietnam is also a real-time tourism data platform. Data is collected and aggregated from various sources within the tourism ecosystem, reflecting tourist flows, consumption trends, and activities at destinations. This is an important basis for stakeholders to better understand the market and make data-driven decisions rather than relying on intuition.
Beyond its commercial function, Visit Vietnam is also a real-time tourism data platform.
3.3. A bridge between the State - businesses - tourists
Visit Vietnam plays the role of a bridge between the State, businesses, and tourists. For management agencies, the platform provides data to serve policy planning and tourism coordination. For businesses, Visit Vietnam brings valuable market information to optimize operations and product development. For tourists, the platform provides an official source of information, making it more convenient and reliable to search for and choose tourism services.
4. The significance of Visit Vietnam for the tourism industry
4.1. Changing the mindset of data-driven tourism management
The launch of Visit Vietnam marks a significant change in the tourism management mindset in Vietnam. Accordingly, the tourism industry will adopt a real-time data-driven management model, helping to improve the accuracy and effectiveness of decisions.
4.2. Increasing competitiveness for businesses and destinations
For businesses, Visit Vietnam opens up a more transparent and effective market access channel, while providing data to enhance service quality and tourist experience. For destinations, the platform helps enhance competitiveness through better management of tourist flows and more reasonable organization of tourism activities.
4.3. Shaping the image of Vietnam tourism in the digital age
In the long term, Visit Vietnam is expected to contribute to building the image of a modern, smart, and friendly Vietnam in the eyes of international tourists. Providing official, transparent, and easily accessible information helps enhance tourist confidence, while laying the foundation for the nation's comprehensive digital tourism ecosystem.
The launch of Visit Vietnam on December 20, 2025, is not just a technological event, but a strategic milestone in the process of developing Vietnam's tourism based on data. This platform is expected to become an important digital infrastructure, accompanying Vietnam's tourism industry in a new development phase.
